Voice of the Customer

Collecting Voice of the Customer

Voice of the Customer helps organizations to collect input from their customers in order to establish a better understanding of what the customer’s expectations are. These expectations are translated into customer customer’s needs (stated and unstated) and into business requirements – which are used to measure the performance of a product, process, or service.

Based on Voice of the Customer, the organization can create new strategies, deliver exceptional service, and identify opportunities for improvement.

Need help activating use of Voice of the Customer in your organization?

Schedule a 30 minute coach call today and let’s talk through the details. 

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