Minimum Viable Product

The MVP and MVS concepts have been popularized in Eric Ries’s book Lean Startup. In his book, Eric defines MVP as “…the version of a new product [or service] that allows a team to collect the maximum amount of validated learning about customer demand [and/or the business model] with the least amount of effort”. In other words, the product or service isn’t 100% perfectly designed, but is usable and aligned with the customer’s “must-have” requirements.

Through this tool, the team can clearly define who the customer is, how to reach the customer, what value will be delivered to the customer, and what internal processes or partnerships might be required to launch the idea.


Templates are provided for personal or professional use. A single purchase is the equivalent of a single/individual license. The individual license can be used as many times as the single user desires. If you would like to purchase an additional license for multiple users, please select the appropriate quantity. For corporate pricing, please email