Fly-on-the-Wall Observation Worksheet

To help turn problems into opportunities, the Design team can use Fly-on-the-Wall to observe the end-user in action. Through these observations, the Design team can clarify what the problem is and inspire a solution. The AEIOU and 5 Whys framework provide the team with a simple structure for documenting and analyzing what they are observing during the Fly on the Wall exercise.

$2.99

Category Tags , ,
AEIOU Worksheet
AEIOU Worksheet
Template for facilitating 5 whys.
Hosting customer interviews (or conducting ethnographic research) is a critical step in the Design Thinking process. Through these exploratory interviews the Design team is able to gain a deeper understanding of the customer's spoken and unspoken needs. Deep dive interviews provide a tremendous opportunity for the Design team members to spend time with the end users and to listen to the customer's stories about how they experience the organization's products and services. As the team conducts interviews and engages customers in storytelling, the Design team can dive deeper into the customer's values, beliefs, and motivations by asking appropriate follow up questions. It is through this process of interviewing for empathy that the Design team is able to become more human-centered - gaining clarity on the customer's specific situation, context, behaviors, needs, challenges, and goals. In the later phases of the Design process, when the team begins to think about solutions, it is the customer's stories that will serve as the inspiration for what solutions are created.

Templates are provided for personal or professional use. A single purchase is the equivalent of a single/individual license. The individual license can be used as many times as the single user desires. If you would like to purchase an additional license for multiple users, please select the appropriate quantity. For corporate pricing, please email tom@thegreendotgoup.com.

Related products