Customer Persona

A customer persona or user persona is an archetype or semi-fictitious character created from the Design team’s ethnographic research. The persona represents a specific customer or customer group’s needs. Through Design Thinking, designers create Customer Personas to help them connect more empathetically to the person they are designing for.


Templates are provided for personal or professional use. A single purchase is the equivalent of a single/individual license. The individual license can be used as many times as the single user desires. If you would like to purchase an additional license for multiple users, please select the appropriate quantity. For corporate pricing, please email