Customer Journey Mapping Guide

The customer journey map is a visual map that illustrates the customers’ processes, goals, needs, and perceptions throughout their interaction and relationship with an organization. The customer journey map often captures the customers’ experience before, during, and after an interaction.


Templates are provided for personal or professional use. A single purchase is the equivalent of a single/individual license. The individual license can be used as many times as the single user desires. If you would like to purchase an additional license for multiple users, please select the appropriate quantity. For corporate pricing, please email