Design Thinking is a creative problem-solving approach that encourages the use of deep dive interviewing (ethnographic research, if you like fancy terms) to understand the problem through the eyes and experiences of the customer.
By reframing the problem, the designers purposely place themselves in the shoes of the customers and employ empathy to create better and more human-centered products, services, and processes.
In my experience, Design Thinking helps people to reach their fullest potential be apply empathy to understand who they are serving, and how best to exceed that person’s needs.
The Customer's Radar diagram helps to arrange the customer's priorities, goals, and motivations by level of importance.
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As they say, "A picture is worth a thousand words." Using thumbnail sketches, illustrate your ideas and seek feedback.
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The Storyboard allows the Design Team to articulate how the customer will interact with the solution.
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Polling Posters are used to illustrate the Designer's concept in its more complete stage. Once created, the Polling Poster is used to collect votes on key features and top ideas.
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Prototyping takes concepts from paper to reality. Using simple materials, the Designer creates a mock-up of what the solution will look like.
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During the Test Drive, the customer will interact with the new product or service, while verbalizing their experience.
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The Ideal State exercise is a forward looking process that helps to paint a picture for how things will ideally work in the future.
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For a list of the services that the Green Dot Group provides, please reference the attached Service Offerings List.
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