Design Thinking is a creative problem-solving approach that encourages the use of deep dive interviewing (ethnographic research, if you like fancy terms) to understand the problem through the eyes of the customer.
By reframing the problem, the designers purposely place themselves in the shoes of the customers and employ empathy to create better and more human-centered products, services, and processes.
In my experience, Design Thinking helps people to reach their fullest potential be apply empathy to understand who they are serving, and how best to exceed that person’s needs.
A common framework for applying Design Thinking to solve a problem is use of a Design Sprint. The Design Sprint seeks to solve big problems in a rapid fashion, over a week’s timeline.
Be sure to check out the overview video of what a Design Sprint is.
View your processes through the eyes of your customers to better understand their experiences.
Deep Dive Interviewing engages customers in conversation and storytelling to get to the heart of the customer's experience.
Exercise the power of observation to understand how operators and customers interact.
Get everyone on the same page. Whether it is a project team or a committee, everyone needs to know what the goal is and why the work is important
View your processes through the eyes of your customers to better understand their experiences.
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