Design Thinking Process - Empathize, Define, Ideate, Prototype, Test

Design Thinking is a creative problem-solving approach that encourages the use of deep dive interviewing (ethnographic research, if you like fancy terms) to understand the problem through the eyes and experiences of the customer.

 

By reframing the problem, the designers purposely place themselves in the shoes of the customers and employ empathy to create better and more human-centered products, services, and processes.

 

In my experience, Design Thinking helps people to reach their fullest potential be apply empathy to understand who they are serving, and how best to exceed that person’s needs.

Nerdy design thinking tools and templates galore...

Project Business Case Canvas template

Business Case Canvas

The Business Case Canvas helps you to convey why the project should be selected and prioritized, all on one page.

Project Team Charter Canvas

Team Canvas

Get everyone on the same page. Whether it is a project team or a committee, everyone needs to know what the goal is and why the work is important

A Design Sprint is a 5-day event that uses Design Thinkinging to creatively solve complex problems.

Design Sprint

A common framework for applying Design Thinking to solve a problem is use of a Design Sprint. The Design Sprint seeks to solve big problems in a rapid fashion, over a week's timeline.

Customer Journey Map

View your processes through the eyes of your customers to better understand their experiences.

Additional resources coming soon. Until then, enjoy the free PDF template.

Interviewing for empathy

Deep Dive Interview

Deep Dive Interviewing engages customers in conversation and storytelling to get to the heart of the customer's experience.

Additional resources coming soon. Until then, enjoy the free PDF template.

Fly on the Wall Observation Method for Design Thinking

Fly on the Wall Observation

Exercise the power of observation to understand how operators and customers interact.

Additional resources coming soon. Until then, enjoy the free PDF template.

Empathy Mapping

Get everyone on the same page. Whether it is a project team or a committee, everyone needs to know what the goal is and why the work is important

Additional resources coming soon. Until then, enjoy the free PDF template.

Customer Personas

View your processes through the eyes of your customers to better understand their experiences.

Additional resources coming soon. Until then, enjoy the free PDF template.

User Needs Statement

User Needs Statement

The User Needs Statement is an actionable problem statement that summarizes who the user is, what the user’s specific needs is, and why that needs is important.

How Might We Statement

How Might We Statement

The How Might We (HMW) questions are short challenge questions that are representative of the user’s needs.

WINS Matrix

The WINS Matrix allows the Design Team to prioritize their ideas based on fit with the customer's needs and How Might We Statements.

Additional resources coming soon. Until then, enjoy the free PDF template.

Customer's Radar

The Customer's Radar diagram helps to arrange the customer's priorities, goals, and motivations by level of importance.

Resources Coming Soon

Thumbnail Sketching

As they say, "A picture is worth a thousand words." Using thumbnail sketches, illustrate your ideas and seek feedback.

Resources Coming Soon

Storyboard

The Storyboard allows the Design Team to articulate how the customer will interact with the solution.

Resources Coming Soon

Feedback Grid

The Feedback Grid helps the team to capture constructive feedback once they have presented their ideas, using storytelling.

Additional resources coming soon. Until then, enjoy the free PDF template.

Polling Posters

Polling Posters are used to illustrate the Designer's concept in its more complete stage. Once created, the Polling Poster is used to collect votes on key features and top ideas.

Resources Coming Soon

Rapid, Rough Prototyping

Prototyping takes concepts from paper to reality. Using simple materials, the Designer creates a mock-up of what the solution will look like.

Resources Coming Soon

Test Drive

During the Test Drive, the customer will interact with the new product or service, while verbalizing their experience.

Resources Coming Soon

Ideal State

The Ideal State exercise is a forward looking process that helps to paint a picture for how things will ideally work in the future.

Resources Coming Soon

Minimum Viable Product

The Minimum Viable Product (MVP) or Service (MVS) is a summary of the Design Team's recommendation, prototyping results, and next steps.

Additional resources coming soon. Until then, enjoy the free PDF template.

We are excited about the opportunity to partner. Check out our list of game change services.

Green Dot Mission, Vision, and Values

Service Offerings

For a list of the services that the Green Dot Group provides, please reference the attached Service Offerings List.

If you don’t see something you are looking for, please reach out to us.

 

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