Design Thinking is a creative problem-solving approach that encourages the use of deep dive interviewing (ethnographic research, if you like fancy terms) to understand the problem through the eyes of the customer.

By reframing the problem, the designers purposely place themselves in the shoes of the customers and employ empathy to create better and more human-centered products, services, and processes.

In my experience, Design Thinking helps people to reach their fullest potential be apply empathy to understand who they are serving, and how best to exceed that person’s needs.