Conducting a stakeholder analysis includes the process for identifying key stakeholders, internal or external to an organization, that might be impacted by the organization’s decisions, projects, products, or change efforts. Based on the individual stakeholder’s or stakeholder groups’ level of participation, interest, or influence in the business activity, it is important to determine how best to involve each individual or group.
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Developing specific influence strategies to gain support from each group and to include their input can help leading to a higher project success rate.
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