The Solution Interview allows the team to collect qualitative feedback from prospective end-users through one-on-one interviews or a focus group. During the Solution Interview, end-users will be presented with the product or service as a prototype or demo and then asked to provide feedback on their experience.
The prototype should be a mid-to-high fidelity and advanced prototype. Unlike the tests conducted earlier in the Design process, where paper mock-ups may have been appropriate, successful Solution Interviews require a more detailed and functional prototype. Remember, the goal is to provide the interviewees with a solution that resembles the end product so that you can capture their reaction to the product or service.
An important aspect of the Solution Interview is that the testing method is largely unstructured and unmoderated. During the interviews, the interview team simply sets the stage, introduces the concept, and then steps back to observe the customer’s natural behaviors for interacting with the solution. Usability tests attempt to investigate customer behavior without intervention, taking note of subtle cues such as facial expressions, body language, and other implicit emotional responses.
The focus of these conversations with the prospective customers is to determine:
All of our tools and templates are available in Word or PowerPoint format to allow organizations to purchase and customize the templates to their brand standards.
Organizations need to understand what the perspective customer is thinking about a product or service. this can be accomplished by completing a Solution Interview through one-on-one interviews or focus groups. This topic is a core concept of applying creative problem-solving through design thinking. To learn more about design, please visit our Introduction to Design Thinking Course.
The Design Thinking course teaches a creative problem-solving that will give any professional an advantage in their industry or career.
This course will help expose the learner to various design thinking tools and mental models – all with the emphasis on innovating through creative problem-solving.
Our objective is to provide the learner with practical tools for applying a versatile 3-step design thinking process within their organizations. Through this framework, the learner will be able to reframe problems from the customer’s perspective. With this perspective in mind, the learner will drive improvements around the customer experience using tools such as deep-dive interview, journey mapping, empathy mapping, and rapid prototyping.
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