Elevator Speech

An elevator pitch is a great way to clearly explain a proposed idea in a short span of time.


An Elevator Pitch, or Speech, is a common framework for helping to articulate why a project is important and what success looks like. An Elevator Speech is a short, persuasive speech you use to introduce yourself, your project, or your call to action. Its purpose is to explain the concept quickly and clearly to spark the interest of the other person.


A good Elevator Speech is one that gets attention, it makes people genuinely interested in the project.


When creating your Elevator Speech, take time to craft your message in a way that gets you to your desired outcome.


A common format, is the 4-part formula:

1). After introducing yourself, describe what the project is about.

2). Explain why the project is important, highlighting key benefits.

3). Explain what success looks like.

4). Close with a call to action.

Elevator Pitch

A good Elevator Pitch is one that gets attention and inspires others to want to get involved. To help the team summarize the benefits and features of their idea, they should consider using the common 4-part formula for writing their pitch. To learn more about the Elevator Pitch and how to implement it, watch our short video.

Elevator Pitch

Download the Free "Elevator Pitch" Template (PDF)

Purchase the template to customize for your own organization

All of our tools and templates are available in Word or PowerPoint format to allow organizations to purchase and customize the templates to their brand standards.

When using an Elevator Pitch, it allows you to give a persuasive speech to introduce yourself, your project, or your call to action quickly and clearly to spark the interest of the other person. This topic is a core concept of applying creative problem-solving through design thinking. To learn more about design, please visit our Introduction to Design Thinking Course.

The Design Thinking course teaches a creative problem-solving that will give any professional an advantage in their industry or career.

  • Designers or Product Development professionals that are motivated to bring innovative new products and services to their business and customers.
  • Consultants who want to offer their clients a model for applying creative problem-solving to help address business challenges.
  • Human Resource professionals seeking to develop more human-centered solutions to support workforce members while driving higher levels of employee engagement.
  • Members of Leadership who are wishing to gain competitive advantage by differentiating their business’s products and services.
  • Individuals or Teams that are searching for new ways to solve complex problems by placing the customer’s needs at the center of their solutions.
Design Thinking Training, continuous improvement certifications

This course will help expose the learner to various design thinking tools and mental models – all with the emphasis on innovating through creative problem-solving.


Our objective is to provide the learner with practical tools for applying a versatile 3-step design thinking process within their organizations. Through this framework, the learner will be able to reframe problems from the customer’s perspective. With this perspective in mind, the learner will drive improvements around the customer experience using tools such as deep-dive interview, journey mapping, empathy mapping, and rapid prototyping.

Need help implementing an Elevator Pitch at your organization?

Schedule a 30 minute coach call today and let’s talk through the details. 

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