Customer Radar

The Customer Radar method is used by Design teams to establish priorities and rank their ideas.

What is the Customer Radar method?

The Customer Radar method is used by Design teams to establish priorities and rank their ideas. Understanding what is on the customer’s radar is a brainstorming exercise used by designers to understand what is important to the customer they are designing for. The Customer’s Radar diagram helps to arrange the customer’s priorities, goals, and motivations by the level of importance.

The Customer Radar consists of three concentric circles. The inner circle represents the items that are most significant to the customer. The 2nd circle captures those items that are secondary in importance. The 3rd, the outermost circle, includes those things that are least important. To use the Customer Radar method, the customer’s preferences are plotted on the diagram to reflect what items are most important to the customer. The items that are closest to the center of the diagram are most significant.

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Using the Customer Radar diagram to help arrange the customer’s priorities, goals, and motivations by importance helping the design team to establish their priorities and rank ideas. This topic is a core concept of applying creative problem-solving through design thinking. To learn more about design, please visit our Introduction to Design Thinking Course.

The Design Thinking course teaches a creative problem-solving that will give any professional an advantage in their industry or career.

Designers or Product Development professionals that are motivated to bring innovative new products and services to their business and customers.
Consultants who want to offer their clients a model for applying creative problem-solving to help address business challenges.
Human Resource professionals seeking to develop more human-centered solutions to support workforce members while driving higher levels of employee engagement.
Members of Leadership who are wishing to gain competitive advantage by differentiating their business’s products and services.
Individuals or Teams that are searching for new ways to solve complex problems by placing the customer’s needs at the center of their solutions.

This course will help expose the learner to various design thinking tools and mental models – all with the emphasis on innovating through creative problem-solving.

Our objective is to provide the learner with practical tools for applying a versatile 3-step design thinking process within their organizations. Through this framework, the learner will be able to reframe problems from the customer’s perspective. With this perspective in mind, the learner will drive improvements around the customer experience using tools such as deep-dive interview, journey mapping, empathy mapping, and rapid prototyping.

Need help introducing use of a Customer Radar at your organization?

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