Creating and documented a clear communication plan can help the team focus their messaging to their targeted audience. For most projects, the goals of communication are to increase awareness, raise buy-in, and solicit input of feedback. Developing a communication plan helps to fulfill these goals in an organized fashion.
When developing the communication plan, the project team should consider the following questions:
- What is the goal of the planned communication?
- Who is the audience?
- What is the message?
- What communication channels should be used?
- Who owns distributing the message?
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