Through fly-on-the-wall observations the team can obtain a snapshot into how a person interacts with the environment and in certain situations – providing a glimpse of the person’s natural tendencies or routines. As you observe the customer, it is important to be mindful of what tasks they are performing, what tools they use, and the person’s body language.
To conduct your observations successfully, it may be necessary to make every effort to blend into the background, as to not influence how the subject being observed behaves. Try to take on the role of a bystander and observe the situation from a variety of vantage points. If possible, record you findings using video or photos. If photo documentation is not possible, be sure to capture you findings using thorough notes.
To view our other available tools and templates, please visit our online resource page. All PDF versions of our tools are free to download.
All of our tools and templates are available in Word or PowerPoint format to allow organizations to purchase and customize the templates to their brand standards.
By using Fly-On-The-Wall Observation, the team can obtain a snapshot into how a person interacts with the environment and in certain situations – providing a glimpse of the person’s natural tendencies or routines. This topic is a core concept of applying creative problem-solving through design thinking. To learn more about design, please visit our Introduction to Design Thinking Course.
The Design Thinking course teaches a creative problem-solving that will give any professional an advantage in their industry or career.
This course will help expose the learner to various design thinking tools and mental models – all with the emphasis on innovating through creative problem-solving.
Our objective is to provide the learner with practical tools for applying a versatile 3-step design thinking process within their organizations. Through this framework, the learner will be able to reframe problems from the customer’s perspective. With this perspective in mind, the learner will drive improvements around the customer experience using tools such as deep-dive interview, journey mapping, empathy mapping, and rapid prototyping.
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