When trying to understand the customer’s user experience, consider telling the story of a product or service from the customer’s perspective using a design thinking storyboard.
Storyboarding is a creative method sourced from companies within the film industry, such as Pixar. Storyboarding is typically used by Design teams during the early prototyping stage. Storyboarding helps the team tell the story of the customer’s journey and the experience that will be created by the proposed solution.
The primary benefit of the storyboard is that it shows what a concept is like in full context. Think of the storyboard as a visual outline of the customer experience. Through the storyboard, the team creates the story of the customer using the product or service that will be created. As the team thinks about the experience they want to create, they think about the entire customer journey and then capture the journey in a series of scenes using images or sketches. The important thing to remember is that the storyboard doesn’t have to be a masterpiece, it just needs to convey a meaningful sequence of events that describe who the customer is and how they will interact with the solution.
All of our tools and templates are available in Word or PowerPoint format to allow organizations to purchase and customize the templates to their brand standards.
Visualizing the customer’s experience is a critical step in ensuring that an organization is aware of what motivates, frustrates, or excites the customer. This topic is a core concept of applying creative problem-solving through design thinking. To learn more about design, please visit our Introduction to Design Thinking Course.
The Design Thinking course teaches a creative problem-solving that will give any professional an advantage in their industry or career.
This course will help expose the learner to various design thinking tools and mental models – all with the emphasis on innovating through creative problem-solving.
Our objective is to provide the learner with practical tools for applying a versatile 3-step design thinking process within their organizations. Through this framework, the learner will be able to reframe problems from the customer’s perspective. With this perspective in mind, the learner will drive improvements around the customer experience using tools such as deep-dive interview, journey mapping, empathy mapping, and rapid prototyping.
Need help introducing use of a Design Thinking Storyboard at your organization?
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