The Customer Radar method is used by Design teams to establish priorities and rank their ideas. Understanding what is one the customer’s radar is a brainstorming exercise used by designers to understand what is important to the customer they are designing for. The Customer’s Radar diagram helps to arrange the customer’s priorities, goals, and motivations by the level of importance.
The Customer Radar consists of three concentric circles. The inner-circle represents the items that are most significant to the customer. The 2nd circle captures those items that are secondary in importance. The 3rd, outermost circle, includes those things that are least important. To use the Customer Radar method, the customer’s preferences are plotted on the diagram to reflect what items are most important to the customer. The items that are closest to the center of the diagram are most significant.
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