A customer persona or user persona is an archetype or semi-fictitious character created from the Design team’s ethnographic research. The persona represents a specific customer or customer group’s needs.
Designers usually create a persona to help guide the creation of products or services with a specific user in mind, helping to answer the critical question of, “Who are we designing for?”.
Through use of empathy, the Design team can use personas to better understand the expectations and motivations of a customer or group – leading to the creation of more innovation solutions and exceptional experiences. Other advantages of using personas as part of the Design process include:
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Designers usually create a Customer Persona to help guide the creation of products or services with a specific user in mind, helping to answer the important question of, “Who are we designing for?”. This topic is a core concept of applying creative problem-solving through design thinking. To learn more about design, please visit our Introduction to Design Thinking Course.
The Design Thinking course teaches a creative problem-solving that will give any professional an advantage in their industry or career.
This course will help expose the learner to various design thinking tools and mental models – all with the emphasis on innovating through creative problem-solving.
Our objective is to provide the learner with practical tools for applying a versatile 3-step design thinking process within their organizations. Through this framework, the learner will be able to reframe problems from the customer’s perspective. With this perspective in mind, the learner will drive improvements around the customer experience using tools such as deep-dive interview, journey mapping, empathy mapping, and rapid prototyping.
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