Design Thinking Foundations
By reframing the problem, the designers purposely place themselves in the shoes of the customers and employ empathy to create better and more human-centered products, services, and processes.
Thomas West, MBB
Learn the core concepts of design thinking through the Design Thinking Foundations class.
This course will help expose the learner to various design thinking tools and mental models – all with the emphasis on innovating through creative problem-solving.
Our objective is to provide the learner with practical tools for applying a versatile 3-step design thinking process within their organizations. Through this framework, the learner will be able to reframe problems from the customer’s perspective. With this perspective in mind, the learner will drive improvements around the customer experience using tools such as deep-dive interview, journey mapping, empathy mapping, and rapid prototyping.
The Design Thinking course teaches a creative problem-solving that will give any professional an advantage in their industry or career.
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The primary objective of the Define phase is to reframe the problem or opportunity through the eyes of the end-user (or customer).
During the Design phase, the main focus is to create solutions that will satisfy the customer’s stated and unstated needs.
To ensure the solutions from the Design phase are fruitful, the design team needs to test their ideas against customer expectations and for fit with the organization’s business strategy.