Design Thinking Foundations

By reframing the problem, the designers purposely place themselves in the shoes of the customers and employ empathy to create better and more human-centered products, services, and processes.

Thomas West, MBB


Thomas West, MBB
I am passionate about helping organizations get better, by helping people be their best. My role as an ASQ Lean Six Sigma Master Black Belt is to coach and mentor others to become creative problem-solvers and passionate change agents. This can only be achieved by giving others the tools, skills, and mindset they need to make and lead change.

intermediate level

Estimated time

2 hours



Enrolled in this course

Course Description

Learn the core concepts of design thinking through the Design Thinking Foundations class.


We have designed the course to help expose the learner to various design thinking tools and mental models – all with the emphasis on innovating through creative problem-solving.


This course will provide the learner with practical tools for applying a versatile 3-step design thinking process with their organizations – learning how to reframe problems through the customer’s perspective, helping to drive improvements around the customer experience using tools such as deep-dive interview, journey mapping, empathy mapping, and rapid prototyping.

Design Thinking Process

Design Thinking Process - Empathize, Define, Ideate, Prototype, Test, and Deploy

Define Phase

The primary objective of the Define phase is to reframe the problem or opportunity through the eyes of the end-user (or customer).


Design Phase

During the Design phase, the main focus is to create solutions that will satisfy the customer’s stated and unstated needs.


Deploy Phase

To ensure the solutions from the Design phase are fruitful, the design team needs to test their ideas against customer expectations and for fit with the organization’s business strategy.

Design Thinking Learning Objectives

Course Content

Module 1: Design Thinking Overview
Module 2: Getting Into the Designer's Mindset
Module 3: Defining the Project Scope and the Problem
Module 4: Immerse Yourself in the Customer's Experience
Module 5: Understanding the Customer's Point of View
Module 6: Understanding the Customer's Needs and Priorities
Module 7: Generating, Conveying, and Testing Ideas
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Start Learning Today! Get maximum flexibility to learn at your own pace.

For internal use only

  • Duration
    2 hours
  • Lessons
  • Quizzes
  • Skill Level
    intermediate level
Approx. 2 hours to complete

Suggested: You can complete this in one sitting, but probably best to break it up over a few days.

Intermediate level

This is an intermediate course with some advanced tools and concepts.

Free downloadable resources

Includes tool templates and info graphics to download.


Key learning objectives are complimented by a series of video lectures.

Full lifetime access

Learn at your own pace. Whenever, wherever you like. You are in control.

Certificate of completion

Digital certificate is available on download.