Design Thinking Tools

Voice Of The Customer Use voice of the customer to establish what the customer's expectations are. Share Tweet Post Why use voice of the customer? “Voice of the Customer” is the term used to describe the stated and unstated needs or requirements of the customer (internal and external). This process of...

It's Time For Better Meetings Better Meetings are the backbone of an organization for decision making Share Tweet Post How to conduct better meetings? Meetings are an important part of the organization's ability to share information, build consensus, and making decisions. To get started on improving your organization's meetings, check out...

Interviewing for Empathy Interviewing for empathy allows the design team to become more human-centered Share Tweet Post What is interviewing for empathy? Through Interviewing for Empathy, the Design team is able to gain a deeper understanding of the customer’s spoken and unspoken needs. These interviews provide a tremendous opportunity for the...

Leader Standard Work Leader Standard Work is a set of behaviors, actions, and tools that are incorporated into the routine work of leaders. Share Tweet Post What is Leader standard work? Leader Standard Work is a set of behaviors, actions, and tools that are incorporated into the routine work of leaders...

Fly-On-The-Wall Observation Use Fly-on-the-Wall to clarify what the problem is, and inspire a solution. Share Tweet Post Why use Fly-on-the-Wall Observation? Through fly-on-the-wall observations the team can obtain a snapshot into how a person interacts with the environment and in certain situations - providing a glimpse of the person's natural tendencies...

Deep Dive Interview Use a deep dive interview to gain a deeper understanding of the customer’s spoken and unspoken needs. Share Tweet Post Engaging Customers in Story Telling Through a deep dive interview Hosting customer interviews (or conducting ethnographic research) is a critical step in the Design Thinking process. Through these...

Design Challenge Statement Create a challenge that inspires the team Framing the proper challenge is key to getting the team started on the right foot - helping them to arrive at a desirable solution at the end of their project effort. Share Tweet Post FRAMING THE Design CHALLENGE Statement Framing the problem...

How Might We Statement How Might We questions help to reframe problems as opportunities. How Might We questions help the team to narrow their focus on what needs are most important to act on, serving as the foundation for the design team’s brainstorming and ideation activities. Share Tweet Post What are How...

Customer 2x2 Customer 2×2 helps the team paint the picture of the customer’s paradigm Share Tweet Post What is the Customer 2×2? The Customer 2×2 is a helpful tool to analyze how the customer might prioritize a need. Through this tool, the Design team can evaluate the various problems they are trying to...

User Needs Statement User Needs Statement summarizes who the user is, what the specific need is, and why important The User Needs Statement helps the team think about what they want their solution to do, not how. Aligns the design team around a specific and actionable problem. Share Tweet Post What...