The Business Case Canvas provides the Project Sponsor with a framework for presenting the project’s business case to key stakeholders to garner support for prioritizing and activating the project. The Business Case Canvas, like the SBAR can be used as a standardized template within an organization, to be used with reviewing project ideas.

Much like the SBAR, the Business Case Canvas provides details about the project to help facilitate decision-making as to whether the project should be pursued or not.

The Business Case Canvas is divided into three sections: Why, What, and How. Why the project exists? What does success look like? and, How do we get there?