December 2021

Extreme Users Designing a solution that will work requires considering the average user's expectations and the expectations of the outliers, or extreme users. An extreme user is someone that sets on either end of the spectrum of end-users. Gathering information on extreme users usually happens during...

Customer Persona A customer or user persona is a archetype or semi-fictitious character created from the Design team's ethnographic research. The persona represents a specific customer or customer groups needs. Designers usually create a persona to help guide the creation of products or services with a...

Empathy Mapping An Empathy map is a collaborative tool that is used by project teams to unpack customer interviews to synthesize information from their conversations and observations. The Empathy mapping tool helps teams gain deeper insights into what the customer was thinking and feeling. The empathy mapping...